I’ve always thought a tool like this would be useful for consumers. BASF thinks it is a tool that would be useful for formulators. They do link to formulas to get the look so it’s a bit helpful if you’re trying to make color cosmetics.
Either way, it’s amusing to see what you might look like with various products. In my case, it’s not exactly pretty. But it is pretty fun. Try it out
Here is my experiment with the tool. It’s a cosmetic chemist makeover