Category Archives: Claims

Testing Your Products on Hair Tresses – Types Of Tests And Tresses

This is a guest post by Preeti Gupta. There are a number of cosmetic formulators, hair [...]

Cosmetic Product Marketing and Weasel Words

I received the following question from a reader which I thought would make a good jumping [...]

Day 10 – Claims Testing For Cosmetic Chemists

Welcome to Day 10 of the 30 Days to Become a Better Cosmetic Chemist series [...]

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7 Cosmetic claims that sound good but don’t mean much

It’s a common misconception that cosmetic companies lie to sell products.  This is generally not [...]