Should You Formulate a Scalp Serum? A Look at the Science
Walk through any beauty aisle or scroll TikTok for five seconds and you’re sure to see a scalp serum. Brands ranging from The Ordinary to…
Category: Cosmetic Claims
Research and the cosmetic industry
In my recent post about cosmetic chemists and marketing I made some assertive claims about the effectiveness of Green Tea extract. Basically, I said it…
Are sunscreen claims and other beauty claims accurate?
The recent “scandals” related to sunscreen testing of brands like Purito, Krave and other sunscreen brands, made me think about cosmetic claims in general and…
Do cosmetic products really work?
On my beauty science podcast we frequently get asked about whether this or that product works. And more often than not the answer is “maybe,…
Cosmetic brand transparency - More marketing fluff?
The other day a reporter contacted me about a story related to a new brand that was highlighting their clinical results right on the front…
Testing Your Products on Hair Tresses – Types Of Tests And Tresses
This is a guest post by Preeti Gupta. There are a number of cosmetic formulators, hair shampoo manufacturers, as well as manufacturers of hair dye and…
Cosmetic Product Marketing and Weasel Words
I received the following question from a reader which I thought would make a good jumping off point to talk about cosmetic product marketing. I read…
Day 10 - Claims Testing For Cosmetic Chemists
Welcome to Day 10 of the 30 Days to Become a Better Cosmetic Chemist series This 30 day challenge is all about giving you lessons…
7 Cosmetic claims that sound good but don’t mean much
It’s a common misconception that cosmetic companies lie to sell products. This is generally not true. In fact, in the US it is illegal to…