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    Category: Cosmetic Claims

    Research and the cosmetic industry

    In my recent post about cosmetic chemists and marketing I made some assertive claims about the effectiveness of Green Tea extract. Basically, I said it…

    Perry44 March 10, 2022

    Are sunscreen claims and other beauty claims accurate?

    The recent “scandals” related to sunscreen testing of brands like Purito, Krave and other sunscreen brands, made me think about cosmetic claims in general and…

    Perry44 April 13, 2021

    Do cosmetic products really work?

    On my beauty science podcast we frequently get asked about whether this or that product works. And more often than not the answer is “maybe,…

    Perry44 March 10, 2021

    Cosmetic brand transparency - More marketing fluff?

    The other day a reporter contacted me about a story related to a new brand that was highlighting their clinical results right on the front…

    Perry44 February 15, 2021

    Testing Your Products on Hair Tresses – Types Of Tests And Tresses

    This is a guest post by Preeti Gupta. There are a number of cosmetic formulators, hair shampoo manufacturers, as well as manufacturers of hair dye and…

    Guest Author June 22, 2018

    Cosmetic Product Marketing and Weasel Words

    I received the following question from a reader which I thought would make a good jumping off point to talk about cosmetic product marketing.  I read…

    Perry44 August 23, 2016

    Day 10 - Claims Testing For Cosmetic Chemists

    Welcome to Day 10 of the 30 Days to Become a Better Cosmetic Chemist series This 30 day challenge is all about giving you lessons…

    Perry44 January 27, 2016

    7 Cosmetic claims that sound good but don’t mean much

    It’s a common misconception that cosmetic companies lie to sell products.  This is generally not true.  In fact, in the US it is illegal to…

    Perry44 January 13, 2015

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