Article by: Perry Romanowski

Welcome to Day 29 of the 30 Days to Become a Better Cosmetic Chemist series

This 30 day challenge is all about giving you lessons and basic exercises that will improve your abilities as a cosmetic chemist. image-natural

Get your copy of the Become a Better Cosmetic Chemist workbook

In this episode

In today’s program we talk about the cosmetic industry and specifically the trend of natural cosmetics. As a formulator you are going to be asked by your marketing group to come up with formulations that can tap into hot trends and the natural marketing trend is hot. This episode will help show you what people mean when they talk about natural cosmetics and how it affects formulations.

In this episode you’ll learn:

  • The size of the natural cosmetic market
  • History of the development of the natural market
  • Various definitions of natural
  • Governmental and non-governmental organizations affecting natural products
  • The marketing approach of successful natural product brands
  • Buzzwords and concepts in the natural cosmetic market

Today’s challenge

Look through some of the brands in the natural cosmetic market and see if you can figure out what qualifies as natural for them. Go to their website and look at their background information and story. Also look at their product offerings and see if the ingredient lists fit in with their natural positioning. Is the brand simply a greenwashing brand or do they really try to make an effort to be “natural.”

When you’re finished put your comments about what you found below.

TAGS:30 days


  1. Avatar
    Marlena hutchinson

    I’m starting my own cosmetics line I need information on what I need to do to make my formulation my own so no one will still my original formula will this course help me do this.

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    Lady Luxe

    Hello, I’m starting a natural holistic skin care and cosmetic line… I went to school for esthetics I learned a lot but only the basics will this course help me

    1. Avatar
      Perry Romanowski

      Yes. It will give you a necessary background for selling cosmetics in the US

  3. Avatar

    Hi there, I am planning on starting my own natural cosmetic line and wanted to formulate my own products, would taking the course that you offer on natural make-up be beneficial to me?

    1. Avatar
      Perry Romanowski

      Yes, it would be helpful.

  4. Avatar

    Hi Perry, thanks for the podcast! Its super informative. Just a question, are all botanical extracts FDA approved? I can’t find any place or documents on this.

    1. Avatar
      Perry Romanowski

      Botanical extracts are not approved by the FDA. You can use them since you don’t need approval. You simply can’t sell a product that isn’t proven to be safe (unless you put a warning on that says the product has not been proven safe)

  5. Avatar
    Jide Alo

    Hi Perry, I find this podcast on natural cosmetics products really informative and a good starting point for anyone who is interested in the emerging natural cosmetic market.

  6. Avatar
    Louise Mynhardt

    Hi Perry, thank you for sharing your knowledge with us. I have found it to be most helpful. I have not been able to stay up to date, but have downloaded all info and going through as time permits. Hope the 30 Day ebook will be available for awhile, you know about the the Rand dollar exchange (I live in South Africa)

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