Article by: Perry Romanowski

You may have heard the term emulsion, but still don’t quite understand what it means, especially if you are not a chemist. Well, I thought we go back to basics and take a simple look at emulsions.  What are they and why should a cosmetic formulator care?

Cosmetic Emulsions

In the most basic sense, emulsions are mixtures of liquid materials that are not normally compatible. And when I say “not compatible” I mean that when you put these materials together they don’t combine to form a single, uniform solution. Instead, they form separate layers. The most common examples are mixing oil with water.

In an emulsion, these materials that normally create separate layers get blended together so they appear to be a single, uniform solution. This happens because another material called an emulsifier is added to the mixture.


To understand emulsions you have to know something about the chemistry of molecules and liquids. Despite what some misleading natural marketers & scaremongers try to say, all materials are chemicals. And all chemicals are made up of molecules.

Hopefully, you remember from grade school science class that molecules are made up of atoms and atoms contain electrons. It’s the electrons in these molecules that are important for our discussion of emulsions.  You see depending on how the electrons in the molecules are arranged most materials can be considered either Polar or Non-Polar.

  • Non-polar materials – We’ll start with non-polar materials.  These are materials that have electrons symmetrically arranged throughout the molecule. The material has no charge and is perfectly happy existing in its current form. It blends well with other non-polar materials because each molecule just wants to be left alone. You put a bunch of these molecules together and they just blend in doing their own thing while leaving all the other molecules around them alone. This is metaphorical of course since molecules aren’t known to have conscious motivations or desires.

Non-polar molecules include things like oils, waxes, and esters.

Non-polar = Oil

  • Polar materials – Polar materials on the other hand are different. These materials have electrons that are asymmetrically arranged. Since there are more electrons on one side of the molecule than on the other, this means one side is more positively charged while the other is more negatively charged. This difference in charge causes internal tension (since all molecules want to be neutrally charged) and sets the molecule on a quest to get more electrons or give some away. For this reason they like to blend with other polar molecules each either giving away or taking extra electrons.  They don’t blend well with non-polar molecules because these materials have no electrons to share.

Polar molecules include things like water, alcohol, and salt.

Polar = Water

If the world contained only polar and non-polar materials it would be a lot less interesting and life would have had a hard time getting started. But despite our simple description polarity is not like an on/off light switch. All materials exist on a polarity range with some things being completely polar and others being completely non-polar.  But there are some materials in the middle of that scale and these are the ones that make emulsions possible. These are called surfactants.

  • Surfactant materials – Surfactants are made up of molecules that are big enough to have both polar and non-polar segments. These mixed molecules can be compatible with polar and non-polar molecules simultaneously. So, when put in a solution with water the polar portion of the molecule will blend nicely. But the non-polar portion of the molecule is repelled by the water. These non-polar portions huddle together and depending on how many surfactant molecules are in the solution, they make different structures. The most useful of these structure are micelles.

So, those are the three basic materials you need to know about to understand emulsions. But you might still be wondering why a formulator would care about any of this.

Emulsifier = Surfactant

Formulating Emulsions

It turns out that many of the best ingredients for providing important cosmetic benefits like moisturizing and conditioning are non-polar. Things like mineral oil, coconut oil, waxes, petrolatum, and the like are all non-polar.  Now, we could just make cosmetics blending non-polar materials together and there are many of those. This would be things like body butters and salves.

The problem is that these products are usually too greasy, sticky and otherwise not aesthetically pleasing. A little oil on your skin or hair is nice. Too much oil and you can never get it out.

Polar materials don’t feel greasy and they can provide some nice cosmetic benefits too like cooling, some moisturizing, and cleaning. Some people find bathing in salt water soothing.  But there are significant limitations to what polar materials can do on their own.

For most cosmetics consumers want the benefits of both non-polar and polar materials but don’t want the negatives.  This is where emulsions come in.

Creating an emulsion

When you create a cosmetic that has both polar ingredients and non-polar ingredients you must add a special kind of surfactant, called an emulsifier, to your mixture. When you pick the right emulsifier, part of it will get incorporated into the oily (non-polar) materials and the other part will blend with the watery (polar) materials.  Emulsions are blends of oils and water.

To get the mixture to blend thoroughly you have to mix it with a high level of force. In an oil in water emulsion the vigorous mixing creates tiny particles of oil that remain suspended. The smaller the particles you can make the more stable the mixture will remain.


This idea of stability is an important one. By stability I mean the tendency for the small oil particles to stay suspended in the solution. Over time what happens is that the oil particles will bump into each other and combine. Since non-polar materials would rather associate with other non-polar molecules when they meet other ones they do that.  Eventually, all the particles combine and you get a separation of the emulsion. However, if you pick the right emulsifier and you’ve made the particles small enough the emulsion will be used up before it ever gets a chance to separate.

Cosmetic emulsions

Creating cosmetics requires a formulator to learn about the science of emulsions and how to create mixtures of materials that are not normally compatible.  As a formulator you will spend much of your time searching for the right oil phase to give you the benefits you want and the emulsifier that will keep that oil phase blended with the water phase.  Remember, if you put together an emulsion and it separates that means you either picked the wrong emulsifier for your oil phase, you didn’t use enough of the right emulsifier, or you didn’t blend the mixer with enough energy to create particles that were small enough.

Want to learn how to make emulsions and other types of cosmetic products? Join our course Practical Cosmetic Formulating

About the Author

Perry Romanowski

Perry has been formulating cosmetic products and inventing solutions to solve consumer problems since the early 1990’s. Additionally, he has written and edited numerous articles and books, taught continuing education classes for industry scientists, and developed successful websites. His latest book is Beginning Cosmetic Chemistry 3rd Edition published by Allured.


  1. Paul

    What is a practical difference between an oil-in-water (O/W) emulsion and a water-in-oil (W/O) emulsion? Can an O/W emulsion “flip”, becoming a W/O emulsion? Why would you choose one type over the other? And how would you know what type you have just made?

    1. Perry Romanowski

      Oil-in-water tends to have a cooling effect when put on skin and needs more preservation. They also don’t work as well but they feel less greasy. Water in Oil tend to feel more greasy and are better at moisturizing. Most formulas are oil-in-water. You would choose one over the other based on what you want. For a therapeutic product you would go with Water-in-Oil. For a general product, O/W.

      You can do a quick check to see what type you have by taking a sample of the product and dropping it in water. If it is oil-in-water it will start to spread out. If it is water in oil, it will stay clumped together. That’s a rough way to see.

  2. Natalie Cayer

    I keep on reading air bubble in an emulsion is bad and I read how to avoid them or not have any everywhere but could never find why it is so bad ….just does not look good or could affect the stability of the emulsion ? Thanks a lot

    1. Perry Romanowski

      I can affect the stability of your emulsion. More air is typically less stable.

  3. Pingback:What are surfactants? A Formulators Guide – Chemists Corner

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