Article by: Perry Romanowski
To be a good cosmetic chemist, you’ll want to generate a lot of creative ideas. Unfortunately, it’s pretty tough to come up with new ideas. With thousands of new cosmetic products being launched each year, it can start to seem like all the ideas have been generated. But if you ask the right questions, you can generate ideas that you never even thought about. In this series of cosmetic innovation posts, we’ll pose scenarios or questions that you can use to generate new product or innovative ideas.
Imagine none of your customers can see color or smell fragrance. How would you make your cosmetic formulations stand out?
For previous exercises see the cosmetic innovation page.