Sponge
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Just piggybacking: please be careful of Amazon as well. I know, it’s another potentially good avenue but I’ve received counterfeits of all kinds of things from Amazon lately. They’ve had this problem for many, many years but it seems to be getting much worse. I even got a package direct from China when they said they were in the US. Perhaps most people don’t notice or care. Won’t stop me from writing lengthy, scathing reviews though hahah!
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@Perry aha oh no, I was trying to say that companies are starting to hide things they shouldn’t under “may contain” eg. dehydroacetic acid, caprylic/capric triglycerides — proper base ingredients.
But is that the rule? If it’s not in all shades, it can be put under “may contain”? I was under the impression it was only for colorants and hence, many brands listing ingredients for every shade. (Mica is classified as a colorant, right? Why might I often see tin oxide in the main listing when it’s obviously coating the mica, then mica under “may contain”?) -
Hi Anja,
From what I understand, you’re making a video for eyeshadow consumers about what to look for (in commercial products) when purchasing an eyeshadow?
Unfortunately, you’re right, ingredient lists don’t tell the whole story but they’re all were left with, aside from trying it yourself. Due to the way ingredients lists are written, it’s very difficult to surmise anything from them when it comes to eyeshadow.
Ive seen many brands start to hide ingredients in the “may contain” section, which (correct me if I’m wrong) doesn’t need to be written in any order. Even the main ingredients: talc/mica/Syn.fluor…
And of course, iron oxides are down there. The relationship between pigment, dry binder, wet binder and filler is what dictates all of the aforementioned in your post. Without the percentages, I’m afraid any guess would be a shot in the dark. Even with the whole formula, it’s incredibly hard to predict these things on paper.
Good luck!
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Oops, they corrected tocopherol acetate correctly. Good job, SJane!