[drkvsarathi]

The actual creams, ointments and gels are made for different type of skin and the percentage details are given below for your reference,

Cream means 50 % water + 50 % Oil

Cream W/O - Water 30-40 % & Oils 50-60 %

Cream O/W - Oils 30-40 % & Water 50-60 %

Ointment - 90 % Ointment Base, No water

Gel - 90 % water

But the current scenario all depends on the marketing strategy…

[drkvsarathi]

The chosen surfactants and their concentrations are fine and it meets 14+ percent ASM, which is suitable for making shampoo formulations and I have concern on the usage of xanthan gum, which will not give uniform flow and looks like a jelly kind of nature. Pls check.

[drkvsarathi]

You can try with silicon 2 % w/w in the above said compsoiton along with polyoxyl 40 hydrogenated castor oil 1 % w/w. and the rate mixing & heat and order addition also important to stabilize the formulation.

if not works use hydrophilic silicon 2 % (e.g., DC 193) with polyoxyl 40 hydrogenated castor oil 1 % w/w.

[drkvsarathi]

Yes, the cosmetics products that are made with natural ingredients are having better performance with less side effects (cytotoxicity) as compared with synthetic ingredients loaded products.

But, you need more hands-on experience and literature to optimize that formulation with appropriate active and in-active ingredients. The stabilization of the product process takes more time in terms of physical and chemical stability. The only difficult part of 100% natural formulation is microbial contamination and description (color), to overcome these problems we have to compromise with product shelf life or we can use synthetic preservatives​ and claim 99 % natural.

There are many natural surfactants available in the market with good foaming properties with which you can achieve the desired ASM for your products by using the mixtures of surfactant, which also provide micro and macro foams.

For smell, you can use essential oils or supercritical extracts (CO2) to overcome the unpleasant smells.