Are you a cosmetic chemist or entrepreneur interested in starting your own cosmetic line? Well, here’s a tip for you, if you’re going to market your product in the US, it would be a good idea to make some kind of anti-aging cosmetic.
According to a study done by Mintel, women in the US are the most likely consumers to use an anti-aging facial cream. The study found that American women have spent $2.3 billion on anti-aging skin care products. And more importantly over 37% of female US consumers have tried anti-aging products.
The reason that this is a good niche for someone who is starting their own line is that the market is growing and consumers are looking for products that work. The current products are not meeting the consumer’s needs. Plus, there is good web traffic to the key words in the anti-aging cosmetic space. This means your brand can compete.
Ultimately, you need to make great products to attract loyal consumers. But starting out with a growing niche is the first & critical step to launching your own line.