How not to be innovative in the Cosmetic Industry

We always appreciate the messages we receive from followers of Chemists Corner. I love to read the ideas that people have and am encouraged that innovation in our industry continues despite the unintentional efforts government regulators to stop it.

Natural overload

But I must say, I’m a little concerned by how often I hear the same idea. Almost every “new” cosmetic line is going to be…

1. All-natural
2. Organic
3. Chemical free

And they aren’t going to contain…

4. Parabens
5. Silicones
6. Preservatives
7. Artificial anything

Sigh.

I really do appreciate the thinking and effort that go into ideas like this but to actually launch a product you need more of an idea than that.

All-natural has been done…to death.

A quick review of Drugstore.com shows that there already exist over 250 cosmetic brands that are “green” and “natural.”

That is no longer enough of an idea for a new product.

Focus on the consumer

So, what can you do if you want an all-natural, green cosmetic line? Certainly, you can go ahead and make one. You can take our course on Natural Formulating or hire a natural formulation chemist who can make the products for you. Do it!

However, you need to take the next step.

Ask yourself a few questions to see if you can make your product stand out. For example…

1. Who will buy my product and why?
2. Why will they buy my product instead of a competitor’s?
3. What problem is my product solving?
4. If my product never gets made, how will the world be worse?
5. What will my product allow people to do that they can’t already do?

There are at least 250 brands that are all natural, organic, green and everything else.

If you want to successfully launch a new brand…

How is yours going to stand out?

Do you have ideas about starting your own line?  Get our Free ebook that tells you what you need to know to start your own cosmetic line.

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