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Raw material claim Threshold
I am making a product where everything is suppose to be water based and “natural” (no parabens, glycols, glycerins, no PEGs…etc)…
If I use extracts that have a bases like glycerin, BG, PG, sunflower oil, etc… can you still make the natural claim? Is there a threshold to making the claim of no glycerins even if you use an extract that may have a small amount of glycerin?
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2 Replies
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If you claim “no glycerin” then the amount of glycerin you can use is 0%. Otherwise you would be making a false claim and that is not allowed in advertising.
You can make a natural claim if you like no matter what you use. It has no definition. Although you’ll want to stay away from “all natural” or 100% natural as the FTC has recently cracked down on those claims.
There are lots of brands out there that pretend to be natural while still using synthetic ingredients. In fact, I can’t think of a single brand that is actually all natural. Cosmetics do not exist in nature. To make them you have to process them.
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Thank you so much.
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