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Color lock
A shampoo from Fudge claims the following:
- Protects
hair colour for up to 25 washes - Colour
shield technology which locks in, maintains and enhances colour - Makes
hair lustrous and vibrant - Combats
fade with specially formulated colour retention ingredients
Claim 1,3 and 4 are straight forward but is something special needed for claim 2? I mean in terms of testing? Can you call any shampoo where the color stays on the hair more than one washing “locked in by shield technology”?
Ingredients:
Aqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamide MEA, Dimethicone, Parfum (Fragrance), Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glycol Distearate, PEG-12 Dimethicone, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Laureth-4, Glycerin, Amodimethicone, PEG-250 Distearate, PEG-120 Methyl Glucose Dioleate, Benzyl Alcohol, Propylene Glycol, Potassium Sorbate, Polyquaternium-7, Laureth-23, Butylene Glycol, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Sodium Benzoate, Hydrolyzed Lupine Seed Extract, Methylisothiazolinone, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Limonene, Butylphenyl Methylpropional, Aqua (Water), Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Dimethicone, Glycerin, Phenoxyethanol, Parfum (Fragrance), Amodimethicone, Isopropyl Alcohol, Cetrimonium Chloride, Polyquaternium-10, Hydroxyethylcellulose, Benzyl Alcohol, Potassium Sorbate, Laureth-23, Laureth-4, Citric Acid, Hydrolyzed Lupine Seed Extract, Methylisothiazolinone, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Benzoic Acid, Limonene, Butylphenyl Methylpropional - Protects
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5 Replies
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The think I would do here is disguise myself as a consumer and ask the manufacturer.
You can have a lot of fun this way!
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the only thing that might do it is amodimethicone, which is a film former and substantive to hair - I wouldn’t call it a “colour shield” myself, but then again I’m not a marketing person
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I worked on a similar product and it is actually deceptively simple, nit based on Chemistry (with the exception of the film former) and based 99% on marketing. The thought process was “sulfates strip the color, therefore my sulfate free shampoo protects the hair color.” I swear to all, it was this simple and marketing based.
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We have found no discernible difference between sulphate-free and ‘normal’ shampoo regarding colour protection.
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@Belassi You are thinking like a reasonable, evidence based Formulator, not a Marketer! lol I agree. I thought the Science was spotty but we were “invited” to not over think it.
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