Buyer preference: fragrance free vs fragrance
My prototype for a deodorizing body spray is fragrance-free, I’m about to explore the world of fragrance oil. But that may be unnecessary if customers nowadays much prefer fragrance-free.
Many people do look for fragrance-free for allergy reasons,
but my guess is most still prefer those with fragrances.
But that’s just my guess and I don’t know the exact market trend.
People in the industry, please comment if you know whether fragrance-free is a major or a minor part of the market and whether I’d be better off making both fragrance-free and fragrance-containing versions.
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