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Buyer preference: fragrance free vs fragrance
My prototype for a deodorizing body spray is fragrance-free, I’m about to explore the world of fragrance oil. But that may be unnecessary if customers nowadays much prefer fragrance-free.
Many people do look for fragrance-free for allergy reasons,
but my guess is most still prefer those with fragrances.
But that’s just my guess and I don’t know the exact market trend.
People in the industry, please comment if you know whether fragrance-free is a major or a minor part of the market and whether I’d be better off making both fragrance-free and fragrance-containing versions.
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9 Replies
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Not a professional from the field.
As a customer I like fragrance free products, like serums, creams, lotions etc. BUT deodorizing body spray I expect to be fragranced, the format kinda implies it should contain one in my opinion
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Thanks, well noted!
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Fragrance-free is a very niche product type in my professional experience even if it is necessary for some people it is a clear minority. You can target that group and sell your product in this Niche you will have less competition. but if not I guess you need Perfume.
If you want to be available for allergic people or sensitive people you can ask your perfume / Fragrance house to make it Without the main Allergen ingredients depending on the country you are in so you can promote an Allergen free formulation with scent. you can even go overboard and include the upcoming allergens from the near future which then gives you the possibility of not having to change the perfume in a few months when the new regulations drop ( Europe)
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Thanks for sharing what you know based on your professional experience.
I think I’ll go for fragrance/perfumed options and will have a fragrance-free as just one of the options then.
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People may say they want “fragrance free” but they still buy products that have fragrance in them. If you have a niche market and looking to only appeal to a specific group of consumers that actually do buy fragrance free, then it’s fine.
If you want to sell a lot more product and build a brand, use fragrance.
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“People may say they want “fragrance free” but they still buy products that have fragrance in them.”
Mmm this holds a lot of wisdom in it and it could be a nice piece to probe the psychology and decision making process of human beings who are not always rational or consistent.
No I don’t think I’ll just target a niche market in terms of fragrances, so this is good to know.
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It’s a difficult question to get useful answers to because I don’t think people actually know why they prefer one odor over another. Sure, they’ll come up with explanations, but those probably aren’t true.
People have been told that fragrance is bad for skin & should be avoided so that belief gets put into their head. But the body generates positive feelings when encountering certain odors & beliefs are thrown out the window.
Any brand can launch fragrance free products. If the majority of consumers wanted them, that would be the standard way products are made & sold.
That most products have fragrance says a lot.
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Yes, interesting analysis-think that’s true.
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From my experience as a manufacturer and formulator over 20+ years there is a niche for “fragrance-free.” And recently I was wanting to buy a “fragrance-free” lotion……it was difficult.
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