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Brand owners and formulators - catapult your brand onto the global market
How an insignificant event can catapult your brand onto the global market.
From nothing, in 2006, I co-founded two skincare manufacturing factories, which ran until 2024. At our Penang Island (Malaysia) factory, we were asked to produce hotel amenities for the Eastern & Oriental Hotel—known simply as the ‘E&O’, yes, the Grande Dame of George Town, Penang Island.
Since 1885, the E&O passageways have been graced by the rich and privileged from the Western world. Today, the E&O continues to shine as a testament to the grand elegance of the British colonial era. Indeed, life’s genuine pleasures never go out of fashion.
And this elegance included my artisan-crafted room amenities. Shortly after I started to supply to the E&O, I was receiving messages from guests returning home to the US, UK, and other countries wanting to know where they could buy my skincare.
Then a number of global brands asked me to Private Label their brand. So, in a very short time, 90% of our turnover was producing skincare for these global brands.
So, my main takeaway? What appears to be an insignificant event can catapult you to very significant impacts on growth and turnover.
Dr Mike Thair
Consultant: Skincare Product Development and Manufacturing.
Email: mikethair@gmail.com
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