Cosmetic Product Innovation 09 – Make a more expensive product

If you are going to start your own cosmetic line (or even help your company launch something new) you have to figure out how to add value to your product so you can sell it for more money.  As an individual cosmetic chemist, you will not be able to compete with the big guys on price.  They can always sell products for less money than you.  But you can compete with them on quality, story, design, and formula.  So today’s challenge is to figure out what you can add to your product to justify making it cost 5 times more.

Challenge 09

How can you change your product to justify charging 5 times as much money for it?



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