Cosmetic Product Innovation 09 - Make a more expensive product

Perry44 February 19, 2012

If you are going to start your own cosmetic line (or even help your company launch something new) you have to figure out how to add value to your product so you can sell it for more money. As an individual cosmetic chemist, you will not be able to compete with the big guys on price. They can always sell products for less money than you. But you can compete with them on quality, story, design, and formula. So today’s challenge is to figure out what you can add to your product to justify making it cost 5 times more.

Challenge 09

How can you change your product to justify charging 5 times as much money for it?

Categories: Innovation

Perry44

Perry has been formulating cosmetic products and inventing solutions to solve consumer problems since the early 1990’s. Additionally, he has written and edited numerous articles and books, taught continuing education classes for industry scientists, and developed successful websites. His latest book is Beginning Cosmetic Chemistry 3rd Edition published by Allured.

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Cosmetic Product Innovation 09 - Make a more expensive product

Challenge 09

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Challenge 09

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