How do moisturizing ingredients work?

This is a pretty good summary of how skin moisturizers work on dry skin.

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How Shampoos Are Made

Shampoos are cleaning formulations made up primarily of chemicals called surfactants that have the ability to surround oily materials on surfaces and allow them to be rinsed away by water. While there are numerous types of shampoos the majority are low viscosity, solution formulas delivered from a plastic bottle. Often they are marketed towards different hair types or conditions.

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