Article by: Perry Romanowski

The Fall seems to be an important time for trade shows in the cosmetic industry. In New York there is the HBA coming up and around the world there is In-Cosmetics Asia.

Here’s an article I wrote for the in-cosmetics Asia website giving 7 reasons you can benefit from attending a trade show.



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    They are all publicised to death in all the trade press. If you don’t subscribe to magazines like Personal Care Product, Happi, or even the free online SOFW, get on mailing lists for things like Cosmetic Design Europe, and You’ll soon find out.
    (In Cosmetics is in Barcelona next year for instance- )

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    How do you find out about trade shows are there websites that you could recommend?


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