Article by: Perry Romanowski
We’re in the process of launching a new course about formulating natural cosmetic products. You can see our latest video here.
In the process of putting together this course I’ve been looking at the different ways that cosmetic companies market their products as natural. While it seems that almost everyone has some kind of SKU or advertising targeting natural there are a number of brands that really focus solely on a natural positioning. Here are the top 15 natural brands as of 2013. Interestingly, it is big companies that dominate. However, there is a big hole for companies like P&G and Unilever as they don’t have any top brands…yet.
Burt’s Bees (Clorox)
Aveda (Estee Lauder)
Aveeno (Johnson & Johnson)
The Body Shop (L’Oreal)
Hain Celestial Group
Dr. Perricone, MD Cosm
Tom’s of Maine (Colgate-Palmolive)
Yes to Carrots
Incidentally, if you are interested in natural formulating be sure to get our free formulating natural cosmetics report.