Article by: Perry Romanowski

To be a good cosmetic chemist, you’ll want to generate a lot of creative ideas. Unfortunately, it’s pretty tough to come up with new ideas. With thousands of new cosmetic products being launched each year, it can start to seem like all the ideas have been generated. But if you ask the right questions, you can generate ideas that you never even thought about. In this series of cosmetic innovation posts, we’ll pose scenarios or questions that you can use to generate new product or innovative ideas.

Scenario 2

Imagine water has just become the most expensive cosmetic raw material available. Name at least 10 ways in which this will change your current and future cosmetic formulations.

For previous exercises see the cosmetic innovation page.


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    For me that’s a no brainer, Perry 😉 as my current formulas are solid, dry or anhydrous products. My future challenges are to create water-free products for the whole body: from head to toes.

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      That’s an excellent challenge Eliza.

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