[wannabechemist]

Hi vtalys,

Thought you might like to see this snippit regarding Richardson vs. L’Oreal. The loophole allows skirting around all kinds of issues. Salons get duped into buying into the “professional only” hoopla with other companies as well…Should be interesting to see how this plays out!

This is the link to the complete article:

http://www.courthousenews.com/2013/07/01/58996.htm

Alexis Richardson had led a class against the cosmetics company on behalf of consumers who purchased L’Oreal’s Matrix Biolage, Redken, Kerastase and Pureology products after August 30, 2008.

     The April 2013 complaint alleged that L’Oreal deceptively labeled the products as “available only in salons” while nevertheless stocking them in Target, Kmart and other non-salon retail establishments.
     “Plaintiffs allege that the salon-only label implies a superior quality product and builds a cachet that allows L’Oréal to demand a premium price,” according to the settlement-approval ruling filed Thursday.

   If the settlement wins final approval, L’Oreal will remove the “salon only” label from all of its U.S. advertising and labeling on products distributed in the states.

It will also discontinue manufacturing the labels for its U.S. products, and it will remove the “salon-only” claims from its websites and from any promotion materials.