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Your thoughts on EWG Verified
I have noted recently the emergence of EWG Verified (http://www.ewg.org/ewgverified/) which appears to be an advance on the previous EWG database.
Any thoughts? A potential gamechanger/disruptor? What ever professional criticisms there are of EWG, it likely to be something that will resonate well with consumers where this logo appears on products.
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4 Replies
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EWG Verified is trying to charge a royalty of 1% of revenues on each product carrying their stamp … it is purely a money-making scam in my opinion as their Verified stamp provides nothing of real value. A client of mine looked into it and well … would you pay EWG 1% of your product’s revenues?
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I haven’t noticed the 1% of product revenue, but did note the US$500.00 registration fee. Will look more closely.
Most of these certification schemes are money grabbing. While perhaps from a strictly scientific standpoint the Verified stamp “provides nothing of real value,’ the real value is how well this is picked up by consumers and influences purchasing decisions. If it becomes a significant determinant in purchase decisions, then perhaps 1% royalty may be good value.
Will certainly be worth monitoring.
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I don’t think nearly enough consumers are familiar with the EWG or their database to justify spending the money to get registered.
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As with many of these certifications/marketing tools you could probably get the same benefit by putting a picture of a leaf (or similar) on your label. It is probably not really worth the money unless you are specifically targeting EWG supporters as customers.
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