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Whole Body Deodorant
It seems like the new thing from big players like P&G and Unilever is “whole body deodorant”, or at least I have been seeing them take over the deodorant aisle with these products from brands like Dove, Secret, Native, and Old Spice.
Is this just another marketing ploy or is there a reason you shouldn’t use regular deodorant from your chest to your feet?
Ingredients from the Native version for reference: Alcohol Denat., Dipropylene Glycol, Caprylic/Capric Triglyceride, Water, Fragrance, Nitrogen
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7 Replies
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I remember AXE advertisement in my country where a guy was spraying it all over the body in shower and then girls were literally sticking to him. So yes, I think it is just a marketing.
There might be some ingredients exposure limits (like it is allowed only under pits, but the whole body is too big surface and exposure) but I doubt it
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I remember an advertisement from Axe like this, too! I imagine these whole body versions just have a lighter fragrance, if anything.
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Having made several, I will say that they are not tasking from a Formulation standpoint. It is mainly marketing. We saw several companies emerge into the market in the past few years with entertaining names and marketing campaigns. I think the area of use is unusual and to some entertaining and that is where the marketing thrives.
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Interesting. I feel like people have used regular spray deodorant all over for a long time, especially teenage boys, which is where the meme about Axe comes from. But if the marketing works, it works!
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As someone that has spent WAY TOO MUCH TIME in the deo space…. I would conclude from that INCI…that they mainly are trying to broaden their marketing platform and get a leg up on the competition. As someone that has looked at various odors, from feet, to ‘Old people’ smell, to BO….the actives are somewhat different between them. Hence, I would say the product illustrated is simply safe in most regions, but certainly not broad spectrum, like what I worked on.
I wanted to be able to get diabetic foot odor, old people smell, and BO….in one product. Granted my INCI might be a bit longer. ????
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I was hoping you would respond! I have never attempted to make a deodorant myself, but I have seen several discussions on the topic by you, and I find them interesting to read.
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I’m with graillotion. Suggest these are a marketing response to Lume et al They’re nothing special in terms of efficacy - just spray perfume deposition.
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