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What innovations will be the game changer?
Hi guys! I am currently looking for interesting project in personal care/cosmetic industry. Can someone recommend me innovations to work on especially if it has potential to be game changer in the industry?
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6 Replies
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People earn money with this and you want get it for free?)
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You’re asking a difficult question because if anyone here knew what the game changer in the cosmetic industry was going to be, we’d already be working on it.
But also, there isn’t much space to innovate in our industry. The Big Problems like wrinkles & hair loss are not problems that can be solved using cosmetics. Those would require some type of drug to really work.
In my opinion, the cosmetic industry is a “mature industry” which means that the products have not changed significantly in the last 30 or 40 years. While there have been subtle, incremental improvements, there haven’t really been any consumer-perceptible differences. I dare say there have been no significant technological innovations in our industry since the 1990’s. People still use shampoos and lotions that look and feel the same as they did in the 1980’s.
The things that pass for innovation in our industry is really just clever marketing stories. If you want to create a game changing innovation, come up with a compelling marketing story.
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Thanks perry! How about sensitive skin especially for babies in tropical countries? Do you have any leads for breakthrough technologies in these type of products? I mean something not driven by marketing story. Something that will be perceivable by the consumers unlike those pushed by reputable ” snake oil ” suppliers? I have been pitched many times but I feel no difference vs water or glycerin when applying their actives on my skin. I even tried using it on my irritated skin due to long contact with SLES paste but to no avail.
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No.
Sensitive skin is a term that is not really well defined. And targeting babies is especially problematic when trying to make consumer-noticeable differences. Because babies can’t really tell you if something is working better or not. You’re left with parental observation which is just not reliable for subtle changes.
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The next “innovation” will likely be as fictional as “clean beauty” BS.
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thanks for your input!
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