Home Cosmetic Science Talk Formulating Cosmetic Industry Starting a cosmetic line What are the steps to launch a shaving brand (creams, razor, etc.)?

  • What are the steps to launch a shaving brand (creams, razor, etc.)?

    Posted by Anonymous on May 6, 2020 at 4:30 pm

    I would like to start a shaving brand for male with skin irritation but was wondering if you could provide me with any advice on how to start? 

    - finding manufacturers? 
    - developing products? 
    - testing the products?
    - finding fundings? etc … 
    - Finding distributors? 

    Thank you

    belassi replied 3 years, 11 months ago 2 Members · 3 Replies
  • 3 Replies
  • belassi

    May 6, 2020 at 5:12 pm

    1. Invent brand name and design logo.
    2. Register brand name and logo.
    3. Wait 6 months or so: <success?>
    Yes: Go to step 4.
    No:  Go to step 1.
    4. Begin market research.
    5. Register Web site URL and build site, also Facebook, Instagram, etc etc pages or apps.
    6. When sufficient market info is confirmed, begin sourcing or product design.
    7. Finish product design.
    8. Begin ‘tease’ campaign.
    9. Launch.

  • OldPerry

    May 6, 2020 at 6:18 pm

    I’d add a few steps to @Belassi suggestions.

    4b.  Find out what problems consumers have
    4c.  Figure out solutions they use and how you can make one that works better

    5b.  Build an email list
    6b.  Build a bigger email list
    6c.  Figure out your distribution system

    7b.  Build a really big email list

    10. Interact on social media, fill orders, and keep building & marketing to your email list

  • belassi

    May 6, 2020 at 11:06 pm

    ^^^ THAT TOO! ^^^

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