Home Cosmetic Science Talk General Unscented vs. Fragrance-free

  • Unscented vs. Fragrance-free

    Posted by RKB on July 1, 2023 at 10:03 pm

    Question about marketing fragrance-free products.

    Is it okay to say “unscented” if no chemicals have been added to neutralize odor? I’ve seen a lot of companies say “unscented” to mean “fragrance-free,” and I wasn’t sure if there was some sort of industry standard to mandate one term over the other or if either is fine due to customer perception of what it means.

    Juggsy replied 5 months ago 3 Members · 2 Replies
  • 2 Replies

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