Unscented vs. Fragrance-free
Question about marketing fragrance-free products.
Is it okay to say “unscented” if no chemicals have been added to neutralize odor? I’ve seen a lot of companies say “unscented” to mean “fragrance-free,” and I wasn’t sure if there was some sort of industry standard to mandate one term over the other or if either is fine due to customer perception of what it means.
Log in to reply.