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So, what makes a good soap bar?
Well, we are told it’s a balance of hardness, lather, and moisturizing. But doing all three is tricky. You see, each property comes from different fatty acids in the vegetable oils of soap bars.
My approach was different. First, I redefined soap bars as a category. Then set new standards. I aimed to elevate our customers to a higher level of existence…….. and yes, price.
I spent nearly two years perfecting our soap bar formulations. A continuous cycle of formulating, testing, retesting, measuring, changing the controllable conditions, and testing again.
I aimed to produce a hard soap bar. Why? So, it wouldn’t dissolve in the soap holder and make a mess. And most importantly, my soap bars would be long-lasting. It provides customers with value for money.
And after two years of development, our iconic range of seven soap bars emerged. Star Aniseed & Coffee; Basil & Lemongrass; Clove; Lemongrass; Patchouli; Cinnamon & Frankincense; and No Fragrance.
I co-founded Indochine Natural and established a manufacturing factory Viet Nam (2003) and Malaysia (2006).
Our soap bars were an instant hit. Sales skyrocketed globally. And we battled to keep up with demand.
But March 2023 saw the end of Indochine Natural.
Since then, I have continually been contacted by customers from around the world wanting our soap bars. This was a message I received a few days ago:
“im still unable to find any replacement for your patchouli soap. gonna miss them badly after the last 4 pieces. no other brands produce solid soap like yours, real solid!”
I’m now looking for someone who can produce our range of soap bars. I have the detailed formulations.
Contact me if interested, or if you know someone.<o:p></o:p>
Dr Mike Thair
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