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Quaternized ingredients for claim
Hi.
I’d like to put some quaternized “actives” in a soap formula. More for marketing reasons (claim that they won’t be totally washed off).
But I only know honey (Hydroxypropyltrimonium Honey), hyaluronic acid (Hydroxypropyltrimonium Hyaluronate) and some proteins / aminoacids.
Please, does anyone something else?
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2 Replies
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I suppose you could put Guar Hydroxypropyltrimonium Chloride in it or even Polyquat 7 or 10. But the more important question is, what ingredients do your consumers find compelling? If an ingredient is for claims purposes, your consumers need to know the ingredient to be impressed with the claims.
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Everything that looks “active” in the point of view of the consumer. “Just” guar or PLQ unfortunately aren’t a “active” in the mind of the consumer. But “guar honey” is in their mind.
In the past I used only useful ingredients and it didn’t work. Consumers said it was a “poor” formula (it was the most expensive i the market for soap haha, lots of really expensive surfactants, etc.). But when it gained some “actives” it really worked for sales.
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