“Puffery” Ingredients in Shampoos and Conditioners
I hear alot about puffery ingredients added to cosmetics simply just to add marketing appeal to a product. Are some of these ingredients I use in my shampoo and condtioner formulas simply puffery? I am a homecrafterso I don’t need any “fancy marketing ingredients” to appeal to myself. i am formulting for very dry hair.
-hydrolized proteins (wheat protein and silk amino acids mostly used as 2%)
-aloe vera juice (10% usage)
-honeyquat (typically used at 2%)
-polyquat 7 ( 2% usage)
Alot of “natural” products advertise using shea butter, coco butter, blah blah blah oil. But do any of these oils really make a difference? Does it matter which one you use?
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