Professional hair care products
Hi there! 🙂
Recently I’ve been developing a lot of hair care formulations and now I’ll develop some products destined for the professional market (hair masks, pomades/balms and oils).
I’d like to know the opinion of formulators on these type of products. From what I know, there’s no big difference between these products and traditional hair care products (e.g. Pantene, TRESemmé, Elvive). The main differences, from what I observed, are the packaging (professional products usually have more fancy/premium packaging), marketing ingredients (professional products usually have exotic vegetable oils, plant extracts, aminoacids, proteins, vitamins as marketing ingredients) and the communication used by the brand.
But I would like to know from you. What do you think are the main highlights of professional products? What make consumers choose professional products over the traditional ones? Is this more of a marketing thing or there’s big differences on the technical aspects (formulation) of these products?
Looking forward to hear from you and start this discussion!