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PH a
Hello everyone. Over the course of my entrepreneurial journey as a skincre founder i learned a lot and spoke to dozens of people from around the world, read many articles from various cosmetic sources. One day i read about the PH pf the skin and that of products.
PH represents the alkanality or acinity of a solution on a scale on which 7 is neutral, anyhting above 7 is considered alakline and anything below 7 is considered acidic. Why does it matter anyway to us skincare business owners and formulators alike? Well our human skin has a PH that is acidic between 4.7 and 5.7 making it pretty aicidic. So what i have learned is that we should look for comsetics that will maintain this level of acidity in our skin because anything above that will disrupt the skin acid mantle and will cause reactions such as acne, eczema, dryness; oiliness etc. So my question is: is it true that all skincare produycts must be acidic? Also i saw brands using the PH of their products in their communciation and marketign efforts? Why is that? i mean if all products must be acidic anyway then why advertising this as if its something new? When i see a brand writing on their bottle PH to balance the skin; why do they say that cus anyway having a ph that is alkaline is a big NO for the skin so why telling us that their PH is acidic we know already it should be acidic? I wanted to use that in my marketing efforts but then i said is it a good idea cus everyone knows that products are supposed to be acidic anyway yet i see brand mentionning it in their packaging? What do you guys think?
Thank you
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