Home Cosmetic Science Talk Formulating Cosmetic Industry new Beiersdorf logo

  • Chemist77

    January 15, 2014 at 1:52 am

    @alchemist since they didn’t know what they meant, they used the terms core competence and identity which are good for marketing ;-) I suppose.

  • Gustavo

    January 15, 2014 at 4:59 am

    I can assure you they think the same when we say we developed an entirely new formula with Cetearyl Alcohol, Mineral Oil, Behentrimonium Chloride, Preservative and almost the same ingredients on the list of ingredients. We know it is entirely different but they don’t. That’s the same here.

    The new logo is clearer, smoother, with less information, just the name of the company. The font characters are rounder and the color has changed.
    In my first job I had to work with designers to develop marketing products with technical information. I provided the technical information and the designers had to make them appealing and easy to be read. I learnt a lot from them.
  • OldPerry

    January 15, 2014 at 6:27 pm

    lol.  It just looks like a generic printing of their name.  The deeper meaning is lost on me.

  • Gustavo

    January 17, 2014 at 11:14 am

    That’s why we’re cosmetic chemists and not designers. LOL

  • mikebavington

    January 31, 2014 at 8:48 pm

    I think Nivea - since it is basically thickened mineral oil - should put an oil rig logo on their packaging. 

  • Herbnerd

    February 4, 2014 at 4:33 am

    Most of the verbosity surrounding logo redevelopment is really just marketing masturbation.

    The logo looks fine, but CEO’s explanation of it is utterly meaningless. It has been written by marketing consultants to sell a re-developed logo to an idiotic CEO who then parrots it out to the general public as it the words actually mean something. A touch of the Emperor’s new clothes perhaps?

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