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Natural versus Synthetic
Good day wherever we are all around the world.
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Please I want to ask, if my formulation has 75% organic and 25% synthetic ingredients, what should I called that during marketing?Is it advisable to say 75% organic or what?
Thanks in anticipation
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8 Replies
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So you have 3/4 organic (certified organic?) and 1/4 synthetic (petrochemistry?)? Why?I mean, I totally understand if you don’t use 100% organic but why not try and use ingredients from renewable feedstock instead of synthetics? Or the other way round: If you like synthetics (which is also okay), why do you use expensive and unpurified organic stuff instead of refined ingredients?To me, claiming 75% organic ingredients is like greenwashing. It’s done very often in the EU, sometimes to the point where you think you buy organic when only a part of it really is… And claiming 3/4 natural origin is meagre, you may as well not mention it. Maybe just put an * behind the organic ingredients without mentioning %? In the end, the decision depends on marketing experience and your costomer profile… two subjects I can’t help you with. -
You can put an asterisk next to each ingredient that is certified organic and denote these as organic ingredients. Without any knowledge of what synthetic ingredients you are using, it is not possible to give you any better advise.
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@Pharma
Greenwashing? How is any of this not? -
@PhilGeis For example if you have close to 100% organic ingredients… which come in a non-recyclable plastic bottle… ough… I give up!
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@pharma
Me too! -
Okay. Thanks for your comments. When I’m done researching my ingredients, I’m going to upload them up.
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If your product contains 75% certified organic ingredients you can simply state that as a fact and put an asterisk next to each ingredient that is organic.
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MarkBroussard said:@Queen_Benin2468
If your product contains 75% certified organic ingredients you can simply state that as a fact and put an asterisk next to each ingredient that is organic.
Thanks.
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