Home Cosmetic Science Talk Formulating Skin Marketing issue

  • Marketing issue

    Posted by Belassi on August 10, 2015 at 5:04 pm

    I’ve been able to successfully formulate a cream that contains 2% of glycyrrhizic acid without it separating. (Solubility of this substance is a real nightmare)

    The question is this. Due to the fact that licorice is a sweetener, the cream tastes incredibly sweet. My wife tried it as a face cream and put it around her mouth and then was going “eurgh!” when she tasted it.
    So do I have any kind of marketable product?
    Belassi replied 8 years, 1 month ago 5 Members · 8 Replies
  • 8 Replies
  • Chemist77

    August 11, 2015 at 4:37 am

    @Belassi I have seen some customers in Middle Eastern countries asking for such creams which are edible and can be used while performing certain tasks (your guess is a good as mine)  ;) 

    other than that no idea on marketing front
  • thebrain

    August 11, 2015 at 12:38 pm

    @Belassi: I’m confused-what’s the problem? Why is it an issue that it’s sweet? You’re not supposed to eat moisturizers (unless they are marketed for such purposes).

  • oldperry

    August 11, 2015 at 3:12 pm

    You could pretty much market anything but the question is, what would you claim that the product does?

    I wouldn’t advertise the taste or that it’s an edible product but there are personal care products marketed that way.  e.g. this cotton candy lotion. https://www.simplyforlovers.com/product/Emotion-Lotion-Cotton-Candy-4-oz
  • Chemist77

    August 11, 2015 at 4:12 pm

    Well I was trying NOT to say that @Perry :))

  • Anonymous

    August 12, 2015 at 2:11 am

    Why your wife tried to taste it? It’s a face cream, not a yogurt…

  • Belassi

    August 12, 2015 at 3:06 pm

    Well, if you get it anywhere near the mouth …

    It’s about 200 times sweeter than sugar. The licorice is supposed to offer whitening effects, it appears to act as an anti-androgen too.
  • beautynerd

    August 13, 2015 at 9:52 pm

    @Belassi, what is the aroma like? 

    Is it possible to formulate with 2% of glycyrrhizic acid as a serum so that it used more sparingly and absorbs faster? 

    Perhaps, it’s less likely to come into contact that way?
  • Belassi

    August 14, 2015 at 3:45 pm

    There is no aroma. The acid is only soluble to 0.2% in water. 2% requires alcohol and the product becomes unstable because the alcohol evaporates out of the cream. I guess an airless delivery system would solve that, but I don’t want to go there. I will probably have to limit it to 0.2%

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