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Marketing issue
I’ve been able to successfully formulate a cream that contains 2% of glycyrrhizic acid without it separating. (Solubility of this substance is a real nightmare)
The question is this. Due to the fact that licorice is a sweetener, the cream tastes incredibly sweet. My wife tried it as a face cream and put it around her mouth and then was going “eurgh!” when she tasted it.So do I have any kind of marketable product? -
8 Replies
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@Belassi I have seen some customers in Middle Eastern countries asking for such creams which are edible and can be used while performing certain tasks (your guess is a good as mine)
other than that no idea on marketing front -
@Belassi: I’m confused-what’s the problem? Why is it an issue that it’s sweet? You’re not supposed to eat moisturizers (unless they are marketed for such purposes).
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You could pretty much market anything but the question is, what would you claim that the product does?
I wouldn’t advertise the taste or that it’s an edible product but there are personal care products marketed that way. e.g. this cotton candy lotion. https://www.simplyforlovers.com/product/Emotion-Lotion-Cotton-Candy-4-oz -
Well I was trying NOT to say that @Perry
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Why your wife tried to taste it? It’s a face cream, not a yogurt…
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Well, if you get it anywhere near the mouth …
It’s about 200 times sweeter than sugar. The licorice is supposed to offer whitening effects, it appears to act as an anti-androgen too. -
@Belassi, what is the aroma like?
Is it possible to formulate with 2% of glycyrrhizic acid as a serum so that it used more sparingly and absorbs faster?Perhaps, it’s less likely to come into contact that way? -
There is no aroma. The acid is only soluble to 0.2% in water. 2% requires alcohol and the product becomes unstable because the alcohol evaporates out of the cream. I guess an airless delivery system would solve that, but I don’t want to go there. I will probably have to limit it to 0.2%
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