Cosmetic Science Talk

Cosmetic Science discussion forum. For people who want for formulate cosmetics and get advice from other formulators around the world.
*** Click on one of the three Forum categories below to start a new discussion ***

Home Cosmetic Science Talk Cosmetic Industry Marketing and Consumer Preferences Question

  • Marketing and Consumer Preferences Question

    Posted by abierose on January 19, 2021 at 9:10 pm

    Does anyone know where I could find recent consumer data, specifically preferences related to beauty products, their use, importance of “natural” ( or perceived natural..), smells, colors, etc.? 
    Having been in marketing and design most of my life, I would assume there are companies mining this data to sell to companies developing skincare and cosmetics…anyway, if I need to create some questions/polls to post on social media platforms, I will but thought I would ask if anyone knows of any companies that already collect this data…

    OldPerry replied 2 years, 4 months ago 3 Members · 3 Replies
  • 3 Replies
  • chemicalmatt

    January 20, 2021 at 9:29 pm

    Mintel is the premier source for this intel. They do charge for the privilege.

  • abierose

    January 21, 2021 at 7:43 am

    @chemicalmatt Thanks!! I will check them out 🙂

  • OldPerry

    Professional Chemist / Formulator
    January 21, 2021 at 1:12 pm

    Sales data is obtained from a company called IRI