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Marketing and Consumer Preferences Question
Does anyone know where I could find recent consumer data, specifically preferences related to beauty products, their use, importance of “natural” ( or perceived natural..), smells, colors, etc.?
Having been in marketing and design most of my life, I would assume there are companies mining this data to sell to companies developing skincare and cosmetics…anyway, if I need to create some questions/polls to post on social media platforms, I will but thought I would ask if anyone knows of any companies that already collect this data…
Thanks!! -
3 Replies
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Mintel is the premier source for this intel. They do charge for the privilege.
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@chemicalmatt Thanks!! I will check them out 🙂
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Sales data is obtained from a company called IRI
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