Ideas on why my pressed eyeshadows are giving no color payoff?
I have been working on creating a formula to start my own pressed multichrome eyeshadow indie brand, I have tried many many many different formulas and none seem to be getting me the result I am looking for. I have spent hours on end researching, I have watched videos of multichrome indie brands mixing their multichromes and have tried to formulate similar to it and it’s still not coming out right. I want my pressed multichrome to be like theirs with extremely high color payoff, like when you swatch it it looks so buttery smooth on your arm. There pressed shadows also have a shiny wet look to them but are pressed and not a cream shadow I am also not able to achieve that kind of pressed shadow. I am having difficulty finding a place to source my multichrome pigment so I have been buying it in small batches of Etsy and eBay which is costing a fortune so not having my formula right is causing me to waste a lot of ingredients. I am posting two of the numerous formulas I have tried but my pressed shadow ends up hard with almost no color payoff at all. So any ideas about tweaking my formula in any sort of way to get more color pay off and a shiny wet looking shadow would be so appreciated. I noticed in the video of other indie brands mixing multichromes they always mix their dry ingredients and then they add some type of liquid ingredient (I believe to be fractionated Coconut Oil) and mix it until it’s almost crumbly and then then they add another liquid ingredient which I believe is (isopropyl Myristate) until it is creamy like almost liquidy and then they place it in a pan and allow to dry and then press, I have tried this but once again it’s hard with no color payoff at all. Below are my two formulas and I have also tried a isododecane/dimethicone crospolymer as well instead of isopropyl Myristate, but still not much different.
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