How to get products into small stores/salons? Hiring sales people, cold emailing?
Establishing physical sales channels in an extremely competitive (albeit huge) online market seems like a very good idea, especially if you’re relying on Amazon (you could get suspended on a whim) and in a world where the average ad cost pr purchase through Facebook is $25 in skincare.
I’ve had some success in selling wholesale to estheticians who get a 30% discount off retail value, products have even spread through word of mouth in that world. Wondering what the best ways are for getting formulas into more stores/salons, most likely small ones for small brands with a limited product lines. Not in the US so showing up in person isn’t an option ATM.
1. Hiring sales people on the ground? (will anyone work for commissions?)
2. Strategic cold emailing (in that case, how do you best do it?)
3. Anything else? All tips and pointers appreciated.