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Hair Care Formulation
Hello,
I am starting a new haircare line with the first product being a hair mask. I am a chemist but have absolutely no experience in product development. Does anyone have any recommendations on chemists/companies to work with?
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1 Reply
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From my 20-year experience as the co-founder of companies in Viet Nam and Malaysia, it is a very crowded marketplace, with very little, if any, differentiation between products. So my starting point was to produce an all-natural shampoo made by saponifying all-natural plant oils. A natural starting point was to saponify coconut oil that was in plentiful supply.
Our shampoo was an instant hit with consumers who did not want synthetic shampoos. I ended up Private Labelling for many brands globally. My shampoo was a massive success.
So my advice is to first think about differentiation in this very crowded marketplace.
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