Home Cosmetic Science Talk Cosmetic Industry Starting a cosmetic line Easy to formulate and low cost

  • Easy to formulate and low cost

    Posted by Kasunc on November 25, 2019 at 4:42 am

    Hi,I want to start a cosmetic line up.so,I want to know a list of product types to start my formulation as a starter and begginer as examples like nail colours,lipsticks,toners…….so on.(actually I want to know low cost and not difficult to design which type of products)

    Dr Catherine Pratt replied 3 years, 12 months ago 3 Members · 2 Replies
  • 2 Replies
  • oldperry

    November 25, 2019 at 2:40 pm

    You’re approaching this backwards.  If you want to start a cosmetic line the first question to answer is, what do my customers want?

    Make the product that your customers will buy.

    Then go out and hire someone to make the products for you. If your goal is to start a cosmetic line, you need to spend your efforts on marketing the product. If you spend time making products you won’t learn anything about creating a successful brand.

  • Dr Catherine Pratt

    December 9, 2019 at 1:17 pm

    The first thing I ask clients is ‘What is your point of difference’?, you need to do some research and figure out what will make your product sell above any others. Then you will have some direction.

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