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Drawbacks to “simple” ingredients and limited ingredients?
I am creating new skin care and hair care due to my last eczema flare that caused me to be in and out of hospitals. Although I can’t market it for medical conditions, my goal is to limit the ingredients in products to make it simpler for those who know what their triggers are to shop for cosmetic items. Although anything can be an allergen, is there any drawbacks to making very simple products?
For example, my shampoo bar only has 10 ingredients vs up to 30 I’ve seen in store brands, my conditioner bar has 8 ingredients and all are plant based. My most popular skin cream has 3 ingredients.
Could this potentially limit my audience too? Might it be too podonk for the local festivals? Or too homegrown for any mid size local company to offer it in their stores? My goal is to eventually sell to local natural stores.
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6 Replies
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I also suffer from sensitive skin, so when I co-founded Indochine Natural in 2006 and went on to establish factories in Viet Nam and Malaysia, my approach was limited, simple, plant-based ingredients and zero synthetics. Plus I did a lot of research and analysis of ingredient allergens. I established my own in-house analysis lab to test all products before release for sale, and ongoing product development.
My company did very well, and I manufactured and supplied products globally. I have now retired in Australia.
The key, in my opinion, is to sell your story and maintain very high product standards.
You can contact me directly at: mikethair@gmail.com
Good luck.
Kind regards,
Dr Mike Thair
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It depends on how you want to market it. Ingredients can be part of the marketing, so you can determine for yourself if it’s limiting your marketing ability towards your demographic.
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How did you market the limited ingredients and what was your most popular products? Did you get good feedback from people suffering various skin ailments?
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I’m trying to not use any essential oils in my products, how can I cover the scent of unpleasant ingredients like BTMS?
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skin cream with 3 ingredients? can you say what they are?
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Most likely an anhydrous body butter, but I am also curious.
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