• Cosmetic Industry

  Are 82% of cosmetic claims misleading?

  Posted by OldPerry on August 27, 2015 at 6:59 pm

  The researchers in this paper seem to think so.

  http://www.tandfonline.com/doi/pdf/10.1080/20932685.2015.1032319

  
  

  I think they are being a little harsh suggesting that being vague is necessarily misleading.

  Bobzchemist replied 9 years, 3 months ago 2 Members · 1 Reply
• 1 Reply

• 

  Bobzchemist

  Member

  August 27, 2015 at 11:13 pm

  Personally, if we count vagueness as misleading? I think we’re closer to 90%. I don’t think I’m going too far out on a limb to say that anything other than a generic “moisturizing” claim is designed, in some way or another, to be misleading. Sometimes, it’s misleading in the other direction, though - companies whose products actually produce drug-like effects trying desperately to avoid making drug claims.

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