Clever Toothpaste Packaging Innovation

I've never liked toothpaste packaging.  Mostly because it never seems like you get all of the product out.  Then there are some people who don't squeeze from the bottom so the center gets all smashed and it looks awful.

Well, all that could end if companies started to adopt this innovative toothpaste packaging.  Very cool.

Packaging is certainly one area in which an innovative cosmetic maker can stand out.  Innovative packaging definitely costs more but is you are starting your own cosmetic business, clever packaging may just be the thing that gets people to try your product over someone else's.