Article by: Perry Romanowski

In the cosmetic industry beauty bloggers seem to be gaining in their influence and big brands are beginning to take them more seriously. This is good for beauty bloggers and the brands they like but it can also have an effect on how you formulate. beauty-bloggers

Here are 2 ways beauty bloggers may impact formulators.

They make you avoid ingredients

Beauty bloggers are easily manipulated by the media and fear mongering groups. They usually have no background in science and aren’t sufficiently skeptical of things that motivated groups tell them. They think sites like and the Campaign for Safe Cosmetics are legitimate sources for ingredient information. They believe erroneous information about the safety (or lack thereof) of cosmetic ingredients. This in-turn can prompt your marketing people to ask you to avoid certain perfectly functional & safe ingredients.

They make you add nonfunctional ingredients

Just as beauty bloggers can be duped by purveyors of cosmetic safety misinformation, they can also be duped by marketers, friends or traditional information about ingredients. They might extol the virtues of an ingredient like Wheat Germ Oil while knowing very little about whether it works.

They don’t know that just because an ingredient is listed on the product label doesn’t mean there is enough in the product to make it work. In the case of an ingredient like Wheat Germ oil, using a high level is unlikely.

Beauty bloggers also don’t understand that health benefits in food do not translate into health benefits from cosmetics. It is completely untrue that whatever you put on your skin gets into your body. It (mostly) doesn’t. You can’t improve your health by applying an ingredient on your skin.

For the most part I’m a fan of beauty bloggers (and I’m also one myself at The Beauty Brains). As a formulator you need to realize they can have an impact on your formulation. This is a good reason for you to follow a few of the more popular beauty blogs. Who knows, some day you might be working for one of these bloggers. That’s how Michele Phan started.


  1. Alanajones

    Great thoughts, i love your writing about beauty, this is good efforts to execute separately. Thanks for sharing nice post.

  2. Gabriel Antonio

    Hi Perry!

    I am a young student who has only recently embarked on my studies in Cosmetic Chemistry and am so happy to have found this site as I share almost all your views on how the Art of Cosmetic Chemistry and Personal Care formulation is being affected by these hippie, farmers market, self proclaimed beauty/skin experts(who have nothing more than a diploma in beauty therapy) and beauty bloggers. They almost always declare the same thing as they really do nothing but parrot the same misleading, poisonous information regarding certain ingredients and skin care do’s and don’ts.

    There really needs to be a formulations policement force out there that can freely reign in these charlatans and ask them to stop spreading erroneous, harmful speculative nonsense that hurts cosmetic/skin care innovation. The sources they cite are almost always the ‘greenwashing’ type who really do nothing but create unnecessary fear and panic. What bothers me also is that many of these self styled beauty bloggers, “experts”, skin care gurus and PR teams from what I have seen and read, with enough popularity and ‘influence’ earn more than us Cosmetic Chemists, the ones who formulate the damned things.

    It really is a slap in the face to our scientific pedigree. Sure the Pharmaceutical/FDA industry isn’t perfect but at least we have controlled information about what positive and negatives affects of certain ingredients as well as the scientific rigor and quality control to ensure cosmetic ingredients prove stable, effective and non-harmful. While there isn’t anything wrong with being informed and having a healthy amount of skepticism I just wish this growing virus would simply let us get back to work.

    I can certainly understand their frustration, there are multi-billion dollar cosmetics companies today one starting with an L’, with numerous brand acquisitions under their own belt, that produce en masse; banal, uninteresting formulas that any cosmetic chemist would be ashamed of producing as they obviously have no say in what a quality product should look like. Their job is to sit and listen to the marketing directors, PR agents, respond to the insanity of non experts and create formulas that are no better than the formulas we had in the 70s and 80s.

    It’s so refreshing to come across a site such as this that is clearly devoted to raising awareness and truth related to our field and will continue to read from it and with your permission use it to fuel my own ambition of creating in the future a no-frills skin care line that reflects the best innovation and elegance that cosmetic chemistry CAN deliver. If there is anyone who plays “God” in the cosmetics/personal care industry it is us. We formulate FOR the salons, FOR the beauty parlours, FOR the Doctors/Dermatologists, FOR pharmacies and FOR professional skin clinics now equipped with laser machines and all sorts of gizmos.

    Cosmetic Chemists do not receive enough recognition, period. I can certainly see why as we are behind the scenes in the lab formulating and inventing all sorts of new methods and delivery systems etc. I really am hoping that all will change very soon and that as the insanity of the industry becomes more transparent, people will know who to REALLY turn to for effective skin care. The future of skin care belongs to Cosmetic Chemists and Dermatologists who should work in tandem to create exceptional, extraordinary formulas that reflect the best of what science can give. I’m sorry to stereotype but skin care should not lie in the hands of inexperienced, bimbo beauty therapists, beauty bloggers etc and all the rest who have no merit whatsoever. This isn’t a case of being arrogant and self important with out hard earned titles but that there is a lot of work to be done already without having to deal with the mind numbing speculation of non-professionals and I will conclude here.

    Gabriel Antonio

    1. Perry Romanowski

      Great points Gabriel! Thanks for sharing.

  3. Deja Gordon

    Which blogs do you suggest that we follow?

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