Article by: Perry Romanowski

Three major cosmetics trends which are driving substantial growth within the beauty and personal care market across APAC will be examined at this year’s in-cosmetics Asia exhibition. Natural extracts, facial masks and color cosmetics will be highlighted as part of the ‘Spotlight on’ feature, enabling visitors to easily identify and learn about the latest developments in these highly popular sectors.

Natural Cosmetics

Aptly, the world’s natural & organic personal care and cosmetic market is projected to reach $19.8bn by 2022, representing an annual growth rate of 10.2% from 2016 to 2022 and Asia-Pacific is estimated to register the highest annual growth of 11.1% during this time.

Facial masks

Meanwhile, the well-entrenched popularity of facial masks in APAC is spreading across the western world. The low unit price and instant hydrating properties have rendered them an essential part of the beauty routine for many years and the recent explosive K-beauty phenomenon has given facial masks a renewed push.

Color Cosmetics

The third trend to be explored in detail at in-cosmetics Asia 2017 will be color cosmetics. Euromonitor International anticipates that APAC will replace the US as the leading color cosmetics region by 2020, whilst in India alone the color cosmetics market is projected to grow by more than 20% by 2020 – driven by an increasing number of women entering the workplace and demanding products such as lipsticks, lip gloss, nail polish, eye liners and mascara.

Why attend in-cosmetics Asia 2017?

The APAC region is forecast to grow to around US $192 billion by 2021 at an annual growth rate of 5.52%, according to Euromonitor International. With more than 4 billion potential consumers spanning 48 countries, the markets in this region are abundant with opportunity.

Propelled by the unprecedented growth in the region over the past five years, in-cosmetics Asia 2017 is expected to be the largest edition in its history – uniting the entire APAC cosmetic industry. The 2017 event will provide personal care product manufacturers with a platform to source new ingredients and technologies, expand their networks, establish new partners and learn about predicted future trends. This year’s event will build on the success of last year’s event, which attracted cosmetic manufacturers from 77 countries across Asia Pacific.

in-cosmetics Asia will take place from 31 October – 2 November 2017 at the BITEC in Bangkok, Thailand. Further information is available at


About the Author

Perry Romanowski

Perry has been formulating cosmetic products and inventing solutions to solve consumer problems since the early 1990’s. Additionally, he has written and edited numerous articles and books, taught continuing education classes for industry scientists, and developed successful websites. His latest book is Beginning Cosmetic Chemistry 3rd Edition published by Allured.


  1. Avatar
    Linda Gearke

    Once again, Perry, your finger is precisely on the pulse of the market! I have received more requests for helping to bring facial masks and color cosmetics to market over the past six month than any other product categories. And, a request for deeply pigmented color is the basic trend in color cosmetics. Thank you for your very relevant articles, as always! For any of your readers wanting guidance with bringing such products to market, I can be reached at

  2. Avatar
    elham rajabi

    Dear perry
    I want to production new product .
    l want to production wax .
    but when in dish liquid when after use change to wax for depilatory .
    can you help me ???

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