Article by: Randy Schueller
I’m sure Perry has already told you this but as a cosmetic scientist it’s important for you to know your consumer. One way to understand the wants and needs of consumers is to tap into questions they have about beauty products.
I’m the editor in chief for the Beauty Brains which is sort of a sister site to Chemists Corner. Perry and I answer questions about how products work and we even bust a few beauty myths.
We also have a forum where our members can interact with each other. It’s a great place to observe people “in their natural habitat” discussing their beauty likes and dislikes. If you like, you can join so you could do your own mini-consumer research by asking them directly what they think of products you’ve formulated or what new products they’d like to see.
Here’s the link to sign up.