[Maddy]

A lot of learning can occur from reverse engineering products. You can find the ingredients on the back of the labels of a product that you would want to recreate. Go through, look up function of each and try to identify the fluff ingredients. Then, I normally either use previous knowledge of ingredient percentages or the technical data available on ULProspector to find percentage or usage levels to start with. Separate them between the water and oil phase and the ingredients that must be added after cool down. Then all you can do is make a batch and see where you end up. Then alter from there. Most of the time it takes multiple iterations to get close to where you want to be. 
If you don’t have the time for that, or if that’s not something you’re interested in, send me an email at madison@freelanceformulations.com. I work for a product development lab.