[Bev_May]

Thank thank you both. So probably the answer is not to read too much into the ingredients list but to pay attention to claims testing and if any has been done on the formulation? As someone starting out in the industry I find it quite alarming that, in creating a high performance product, I am paying around £1500 per kg for a top quality extract with sheds of data behind it, as well as using an API; the potency being so high that above 1% would prove impossible for formulating  due to impact on colour/consistency and in some cases not advisable because of potency, whereas another brand can boast an extract at a very high percentage - the consumer is completely misled and confused. From a marketing background, as well as science degree, I want transparency for my brand. More comments please!!! I want to blog about this and raise consumer awareness.