WWD Top 100 Cosmetic Companies 2014

Cosmetic Industry

WWD Top 100 Cosmetic Companies 2014

Posted by pma on May 16, 2015 at 6:22 pm

Does anyone have the list?

http://wwd.com/beauty-industry-news/beauty-features/beauty-inc-top-100-10115572/

It’s for subscribers only…

OldPerry replied 7 years, 8 months ago 4 Members · 12 Replies
12 Replies

pma

Member
June 15, 2015 at 2:45 pm

I’ve just got it… If anyone is curious… top 10 in 2014:

1 - L’oréal

2 - Unilever

3 - Procter & Gamble

4 - Estée Lauder

5 - Shiseido

6 - Beiersdorf

7 - Avon

8 - Chanel

9 - Johnson & Johnson

10 - Kao Corporation.

Curious note: Korean companies are quickly going to the top 10. AmorePacific already is the 14 (aims to be the 10 already next year and 5 in 2020). LG already is the 20.
OldPerry

Member
June 15, 2015 at 6:20 pm

Thanks for the update!

I’d be curious to see what they count in terms of sales. It is surprising to me that L’Oreal is above Unilever and P&G. Both of those are much larger companies.
pma

Member
June 15, 2015 at 7:30 pm

Perry: that’s due the fact their study only counts cosmetics. P&G and Unilever are bigger if you also count their food, diaper business etc.
pma

Member
May 21, 2016 at 1:43 am

Now there are the results for 2015:

1 - L’oréal +12.1%

2 - Unilever +13.2%

3 - Procter & Gamble -11,1%

4 - Estée Lauder +1%

5 - Shiseido +10.4%

6 - Beiersdorf +7.1%
7 - Johnson & Johnson -7%
8 - Chanel +1%
9 - Avon -17.5%
10 - Kao+3%

Avon declined a lot in 2015 (-17,5%/sales). On the other hand, AmorePacific jumped to #12 position (+22,8%) and LG to #19 (+27,3%/sales).
belassi

Member
May 21, 2016 at 2:19 am

Damn, I missed getting in again. LOL
OldPerry

Member
May 21, 2016 at 4:17 am

P&G slipped this year due to selling off brands right?
pma

Member
May 21, 2016 at 5:29 pm

@Perry: yes. And the strategy of focusing on its core brands (Olay, SK-II etc.) is working, because their profits are increasing. The president of P&G beauty said it was a mistake the acquisition of many beauty brands some years ago:

http://wwd.com/beauty-industry-news/beauty-features/masahiko-uotani-global-forum-wwd-beauty-ceo-summit-10428012/

Avon, on the other hand, is suffering from a lot of problems. Some say they even can bankrupt:

http://www.economist.com/sites/default/files/avon_w_school.pdf
belassi

Member
May 21, 2016 at 7:26 pm

@pma: Many thanks for the links! Good to know Avon are in trouble, they are no. 1 in Mexico according to the Euromonitor reports, and Mary Kay presumably should also be having problems if the reasons given in The Economist are correct.
I also noted this: “Customers no longer order through catalogues.” In which case I wonder why the hell Lush (Canada) produces an 83-page full colour catalogue that resembles a large format novel. (Lush’s prices for some products are insane. Who pays $44 for a 500mL shampoo?)
OldPerry

Member
May 25, 2016 at 9:58 pm

Who pays $44 for a 500mL shampoo?

People you want as customers!
Chemist77

Member
June 16, 2016 at 9:54 am

@Belassi has a taken a special shine for LUSH it seems.
pma

Member
April 18, 2017 at 5:44 am

Significant changes in the 2016 list… Now, the top 10 of the world are:

1 - L’oréal;
2 - Unilever;
3 - Procter & Gamble;
4 - Estée Lauder;
5 - Shiseido;
6 - Beiersdorf;
7 - Amorepacific;
8 - Kao;
9 - LVMH;
10 - Coty.

The Korean Amorepacific is in the top 10 for the first time. Soon we may see another Korean company in this list: LG. K-beauty is becoming really huge…
OldPerry

Member
April 19, 2017 at 4:06 am

Very interesting changes.