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Why use “ppm” unit measurement on skincare product labels?
There are cosmetic brands like The Ordinary, Paula’s Choice expose active ingredients % on product labels.
But recently, i see a lot of cosmetic brands (especially korean brands) like to expose their active ingredients on the labels, but in ppm unit measurement.
For example:
10,000 ppm snail mucin
50,000 ppm rice waterJust wanna know, from a chemist or formulator’s perspectives, what’s the advantage of using ppm instead of % on product labels? Why this trend? I personally think this ppm trend is confusing. Why cant brands just stick with %?
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